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Kidstown at Shepparton is a historical community kids playground sponsored by SPC and other local businesses.
The brief was to incorporate the history of the playground, the character of the Shepparton Fruit Growing region and to promote healthy eating for children within the cafe design. This was to be be executed within 5 weeks, from concept to completion. We had 2 meetings to make all of the decisions finalise the concept and construction drawings and a 2 week build. With the sensational Shepparton council team coordinated by Carrie Donaldson (from Sense of Place) we were able to achieve this result and we enjoyed every minute of the process! They were an absolute pleasure to work with and Shepparton is a beautiful town to visit!
The existing cafe was built by volunteers over 30 years ago and had become tired and in need of a cheap refurbishment for a 5 year plan before the building is to be replaced.
Using all of the existing equipment in the cafe we were tasked to design a new layout for the kitchen and provide a merchandising solution and include a second stage development including an outdoor seating deck area.
At our first briefing on site we discovered that the old playground was soon to be demolished so we recommended that we could design all of the refurbishment by recycling the old playground and making gondolas and counter cladding from the old wood which was covered in rustic signage from previous sponsors logos and company names. This ensured that the history and story of Kidstown remained.
The committee embraced the idea and we were able to design a new cafe layout with community boards, events and information displays as well as deliver a new logo for the cafe and some complementing graphics to encourage children who visit the playground to "eat a rainbow everyday" of healthy fruit.
The team have done an amazing job and it is wonderful to see the pride and passion they are all investing to bring your design to life!
Carrie Donaldson - Sense of Place
• Retail Interior Design
• Logo & Branding
• Construction Drawings
• Graphic Design / Menus
• 3D Rendering
• Shopping Centre Liaison
• Packaging Design
• Business Naming
• Website Design
• Brand Strategy & Development