Toothpicks Creative designed the Boost logo, photographed the iconic fruit images, developed many of the captions for the stores and was responsible for the complete signage, marketing, advertising and packaging of the Boost Juice Bars franchise from the begining.

After working very closely with Janine and Jeff Allis for the first year of the Boost franchise development we then shared offices
with Boost for 3 years while the franchise grew from 0 to 100 plus stores throughout that period. We designed everything from the operations manual to the kids club and vibe club logos along with all of the advertising and promotional support brochures and giveaways.

Toothpicks effectively became the in house design studio for the Boost brand ensuring a consistent roll out throughout Australia managing
all of the signage and installation as well as consulting with the newly appointed in-house cad drawing design team.
Our role was to oversea these drawings to ensure that the brand and the creative direction was implemented successfully.

After building the brand initially with Janine and supporting Boost to grow the franchise to over 100 stores in Australia we provided
Boost with all of the material they needed for future success. As the company grew so large very quickly it eventually employed a competitive tendering process which saw the continued role out in the hands of larger organisations than ours.

We are very proud of our achievements in developing Boost Juice Bars as a stand out franchise in Australia.
We have seen the wonderful success which Janine has enjoyed and feel that our involvement was an integral part of the brands success.

Boost Juice Bars logo is still today one of the most stand out food retail logos in Australia and is now a global sensation.