Janine was always very possitive and passionate about her ideas and once brought in a picture of a wall of apples which gave us
the idea to cut the fruit images in half and cover the stores with big fresh images of the goodness inside the fruit.

We worked out a very clever technique to capture the detail in the fruit images and designed various panels for the stores incorporating
the fruit images as well as the amazing wheatgrass image which we developed.

As the stores began to be built we designed a comprehensive signage style guide in various sizes with and without lighting
and a complete brand style guide to implement the brand Australia wide.

We produced minature models of each store which were sent to each site to make sure that the shop fitter and signage contractors
could see the end result even before they started to build the stores. When the Boost stores began to open in various shopping centres
around Australia you could spot them a mile away and the famous green Boost cup still travels the streets today
like a mobile billboard advertising the brand for miles around each store.

We created a timeless and successful brand in Australian retail design by introducing Boost Juice Bars.

Toothpicks Creative: • Store design • Store designer • Shop design • Shop designer • Retail design • Retail designer
• Retail store design • Retail shop design • Retail branding • Branding • Design company