Restaurant, Kiosk. Cafe, Bar and Retail Shop designer

• Retail Interior Design

• Logo Design

• Construction Drawings

• 3D Rendering

• Shopping Centre Liaison

• Business Naming

The Boost Juice Bars Design Story:

 

Janine Allis was looking to create a fresh and exciting brand that would appeal to teenagers as a destination. The combination of the great tasting smoothies, the latest music playing, the energetic young staff members and the high impact look of the stores was a journey which developed over time in the creative environment at Toothpicks Creative.

 

Toothpicks Creative designed the Boost logo, photographed the iconic fruit images, developed many of the captions for the stores and was responsible for the complete signage, marketing, advertising and packaging of the Boost Juice Bars franchise from the beginning.

 

Janine Allis was looking to create a fresh and exciting brand that would appeal to teenagers as a destination. The combination of the great tasting smoothies, the latest music playing, the energetic young staff members and the high impact look of the retail design was a journey which developed over time in the creative environment at Toothpicks Creative.

 

Toothpicks Creative designed the Boost company logo, photographed the iconic fruit images, developed many of the captions for the retail stores and was responsible for the complete signage, marketing, advertising and packaging of the Boost Juice Bars franchise from the beginning.

 

Janine was always very positive and passionate about her ideas and once brought in a picture of a wall of apples which gave us

the idea to cut the fruit images in half and cover the stores with big fresh images of the goodness inside the fruit.

 

We worked out a very clever technique to capture the detail in the fruit images and designed various panels for the stores incorporating the fruit images as well as the amazing wheatgrass image which we developed.

 

After working very closely with Jeff and Janine Allis for the first year of the Boost franchise development we then shared offices with Boost for 3 years while the franchise grew from 0 to 100 plus stores throughout that period. We designed everything from the operations manual/style guide to the kids club and vibe club logos along with all of the advertising and promotional support brochures and giveaways.

 

Toothpicks effectively became the in house design studio for the Boost brand ensuring a consistent roll out throughout Australia managing all of the signage and installation as well as consulting with the newly appointed in-house cad drawing design team. Our role was to oversee these drawings to ensure that the brand and the creative direction was implemented successfully.

 

As the retail stores began to be built we designed a comprehensive signage style guide in various sizes with and without lighting and a complete brand style guide to implement the brand Australia wide.

 

We produced miniature models of each store which were sent to each site to make sure that the shop fitter and signage contractors could see the end result even before they started to build the stores. When the Boost stores began to open in various shopping centres around Australia you could spot them a mile away and the famous green Boost cup still travels the streets today like a mobile billboard advertising the brand for miles around each store.

 

We created a timeless and successful brand in Australian retail design by introducing Boost Juice Bars.

 

After completing the brand development initially with Janine and supporting Boost to grow the franchise to over 100 stores in Australia we provided Boost with all of the material they needed for future success. As the company grew so large very quickly it eventually employed a competitive tendering process which saw the continued role out in the hands of larger organisations than ours.

 

We are very proud of our achievements in developing Boost Juice Bars as a stand out franchise in Australia. We have seen the wonderful success which Janine has enjoyed and feel that our involvement was an integral part of the brands success.

 

Boost Juice Bars logo is still today one of the most stand out food retail logos in Australia and is now a global sensation.

 

Phone: (03) 9533 5829 or Email:[email protected]

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